Jewish Online Dating Sites Gets a Makeover
JDate ups its exposure along with its rebranding campaign that is latest, showcased on billboards from l. A. To New York City’s circumstances Square.
By Jennifer Cole
JDate.com does not phone it self the “leading Jewish singles network” for absolutely nothing. The online that is massive matchmaker—which 750,000 users and attracted major news buzz in April along with its rebranding campaign, “Get Chosen”—is referred to as go-to for Jewish online dating sites. Therefore it’s not surprising that in its 17 years, JDate hasn’t faced much competition.
Up to now. As online dating gets to be more tech-savvy and complex, Jewish relationship is after suit. Presently there are a bunch of brand new solutions for Jewish singles, through the strictly Jewish JZoog to Tinder-based JSwipe. Along with the rise of those brand new interactive options—some more salacious than others—comes a essential concern: Is perhaps all with this kosher?
New Matchmakers on the market
JSwipe, an app that is mobile was launched in April, is comparable to the most popular yet debateable software, Tinder. In just the swipe of some buttons, the location-based computer software finds other Jews that are utilising the system nearby. Aided by the options of taste or moving on matches centered on a tiny profile photo that seems, an individual helps slim the dating pool in the or her present location that is geographical. If both users “Like” each other, a match is manufactured and personal texting can happen.
JCrush, another software released in is quite similar to JSwipe april. With a listing of possible matches appropriate around the corner, users will not only choose “Crush” (yes) or “Oy Vey” (no) but can additionally pick “Maybe. ”
“While depending on buddies, household and fate is very good, we must keep pace aided by the changing times and make use of technology to produce our life easier, ” says Sonya Kreizman, JCrush’s COO.UTF8[……]